Guenther Steiner

'F1 fans like an underdog to fight with the big boys'

Renowned for leading the Haas F1 Team, Steiner played a pivotal role since its debut World Championship campaign in 2016 under team owner Gene Haas.

Under Steiner's leadership, the team achieved its first Formula 1 pole position in 2022 with Danish driver Kevin Magnussen. Beyond the racetrack, Steiner garnered widespread acclaim as one of Formula 1's most popular and high-profile Team Principals.

His candid and straightforward communication style, coupled with a sharp sense of humor, endeared Steiner to both the media and fans alike. This popularity reached new heights through his engaging presence in the widely acclaimed Netflix series "Drive To Survive."

Despite departing from Haas in 2023, Guenther Steiner's legacy in Formula 1 remains etched in the team's history and the hearts of racing enthusiasts worldwide.


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Outstanding - this was exceptional. Feedback from the team was unreal, I really thank you for delivering on the key messages!
Thomas Guether, Chief Growth Office, Compass Group


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