Stuart Morrison is one of Formula 1’s most experienced communications leaders, instrumental in the sport’s evolution into a global entertainment powerhouse. As Director of Communications for Haas F1 Team, he has shaped the team’s identity from its inception, leading all PR and communications, global media relations and social platforms through Formula 1’s transformation under Liberty Media and the rise of Netflix’s ‘Drive to Survive’.
EXPERTISE
Director of Communications, Haas F1 Team: Since 2015, Stuart has built Haas F1 Team’s media presence from the ground up, developing its reputation as one of the sport’s most recognisable, authentic and fan-focused teams. A trusted member of senior management, he oversees communications across every platform – from driver PR, executive briefings and stakeholder management, through to crisis response and strategic storytelling.
Netflix’s Drive to Survive: Stuart played a key role in guiding Guenther Steiner’s breakout presence on the docuseries ‘Drive to Survive’, elevating the team’s profile and significantly boosting international fan engagement. His work demonstrates how thoughtful media strategy can turn behind-the-scenes access into a compelling global narrative.
Media Relations & Storytelling Specialist: With expertise in crisis communications, sponsor integration and executive visibility, Stuart excels at managing complex communications challenges while crafting engaging stories that resonate with audiences across traditional and digital media platforms.
SPEAKER TOPICS
- High-Performance Communication: How elite sports teams manage brand reputation, crisis response and storytelling under extreme pressure.
- Building Global Brands: Lessons from developing the Haas F1 Team’s identity from startup to household name.
- The Business of Entertainment: Inside Formula 1’s transformation from sport to cultural phenomenon.
- Leadership and Team Culture: Managing communications within high-performance teams operating in the world’s most intense sporting environment.
Book Stuart Morrison for your next event
Stuart specialises in keynote presentations and offers a rare behind-the-scenes perspective on how communication, leadership and storytelling drive success in the fast-paced world of Formula 1.
