Oscar Cooper spent a decade at the forefront of Red Bull’s global marketing organisation, including four years embedded within Red Bull Racing. During this time, he played a key role in shaping consumer marketing and brand activation strategies that leveraged the global reach of Formula 1 to drive brand value and audience engagement worldwide.
EXPERTISE
Red Bull Racing: Oscar’s work within Red Bull Racing saw him manage high-profile marketing activations such as live car demonstrations, exclusive events at Grands Prix and major filming projects. His collaboration with the team’s engineers allowed him to communicate the complexities of F1 car design and development in ways that were both informative and accessible to audiences.
Driving Brand Growth: Since joining Red Bull in 2005, the company has seen incredible success in Formula 1, with 15 World Championship titles under its belt. Oscar’s strategic input in Red Bull Racing’s marketing has helped increase the brand’s global awareness and market share.
OCA Sports Marketing Agency: After his tenure with Red Bull Racing, Oscar founded OCA, a successful sports marketing agency that has made a significant impact within the industry. His ability to bridge the gap between commercial interests and engineering excellence continues to be a cornerstone of his approach.
Sought-After Speaker: As a keynote speaker, presenter and host, Oscar brings his deep knowledge of marketing, branding and consumer behaviour to life, offering insightful and engaging content that captivates audiences of all backgrounds.
SPEAKER TOPICS
- Marketing & Brand Activation: Insights into the innovative marketing strategies behind Red Bull Racing’s success and how to elevate brands through high-profile events and activations.
- Formula 1’s Global Impact: Using Formula 1’s platform to connect with fans and commercial partners, and the role of marketing in driving global engagement.
- Storytelling: The art of translating complex technology into engaging, accessible content for a wide range of audiences.
- Innovation & Operational Systems: Understanding the technologies and systems behind sustained success in one of the most competitive sports in the world.
Book Oscar Cooper for your next event
Oscar specialises in keynote presentations. His extensive experience and insights make him an exceptional speaker for any event.
