Neil Martin

‘Data analytics has enabled us to optimise the speed and quality of decision making'

Formula 1 Data Scientist & Founder of Paceteq, Neil Martin is a pioneer in the application of data analytics to Formula 1, with a career spanning more than 25 years at the forefront of motorsport technology. He has held senior technical roles at McLaren, Red Bull Racing and Ferrari, driving innovation in race strategy, performance optimisation and the use of advanced data to gain a competitive advantage.

EXPERTISE

Founder and CEO of Paceteq: Neil currently leads Paceteq, an AI-powered sports technology company that creates performance through innovation. Providing data analytics, software and consulting services for motorsport and other active sports, helping teams gain competitive advantages through real-time insights, predictive modelling and unified data solutions from various sources like telemetry, video and sensors.

Pioneering Data Analytics in F1: Neil’s innovative application of Monte Carlo and Game Theory modelling techniques to race strategy in 1995 set new standards in Formula 1. His software solutions either inspired or are now used by over half the Formula 1 grid, marking his expertise a leader in the field.

Senior Leadership within Formula 1: With senior technical leadership roles at McLaren Racing, Red Bull Racing and Ferrari, Neil has collaborated with World Champions like Mika Häkkinen, Kimi Raikkonen, Fernando Alonso and Sebastien Vettel, driving them to success through advanced analytics and strategy.

Academic Background: Neil holds degrees in Mathematics and Computer Science from the University of Southampton. His MSc research paper on risk assessment laid the foundation for his illustrious career in motorsport and data analytics.


SPEAKER TOPICS

  • Data Analytics and AI: Insights into how advanced data analytics and modelling techniques revolutionise race strategy and business performance.
  • Innovation and Digitalisation: The role of digital transformation and smart automation in enhancing performance and decision-making.
  • Managing Risk and Uncertainty: Strategies for embracing uncertainty and optimising decision-making in high-pressure environments.
  • Building High-Performing Teams: Lessons from leading technical teams in the fast-paced world of Formula 1.

 

Book Neil Martin for your next event 
Neil specialises in keynote presentations. His extensive experience and insights make him an exceptional speaker for any event. 

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Tune into behind-the-scenes stories and insights of highperformance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience.

An eye opening, and unique insight on an otherwise hidden world that has lessons for everyone in business
Roland Krueger, CEO Dyson Technologies

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