Neil Martin

‘Data analytics has enabled us to optimise the speed and quality of decision making'

Neil Martin is a pioneer in the use of data analytics in Formula 1 motor racing, with a career spanning over 25 years. He has been a key member of the senior technical leadership teams at McLaren, Red Bull Racing, and Ferrari. Today, as the founder of Paceteq, Neil continues to drive innovation in performance through digitalisation, data analytics, artificial intelligence, and smart automation. His extensive experience and groundbreaking contributions make him a sought-after speaker and consultant in various industries.

Keynote Topics

  • Data Analytics in Motorsport: Insights into how advanced data analytics and modelling techniques revolutionize race strategy and performance.
  • Innovation and Digitalisation: The role of digital transformation and smart automation in enhancing performance and decision-making.
  • Managing Risk and Uncertainty: Strategies for embracing uncertainty and optimizing decision-making in high-pressure environments.
  • Building High-Performing Teams: Lessons from leading technical teams in the fast-paced world of Formula 1.

Career Highlights

Founder and CEO of Paceteq: Neil currently leads Paceteq, a fast-growing technology business that creates performance through innovation. Paceteq’s clientele includes prestigious names in major motor racing series, showcasing the impact of Neil’s expertise beyond Formula 1.

Pioneering Data Analytics in F1: Neil’s innovative application of Monte Carlo and Game Theory modelling techniques to race strategy in 1995 set new standards in Formula 1. His software solutions are now used by over half the Formula 1 grid, making him a leader in the field.

Senior Leadership Roles: With senior technical leadership roles at McLaren Racing, Red Bull Racing, and Ferrari, Neil has collaborated with World Champions like Mika Häkkinen, Kimi Raikkonen, Fernando Alonso, and Sebastien Vettel, driving their teams to success through advanced analytics and strategy.

Academic Background: Neil holds degrees in Mathematics and Computer Science from the University of Southampton. His MSc research paper on risk assessment laid the foundation for his illustrious career in motorsport and data analytics.

Book Neil Martin for your next event for an insightful and engaging discussion on data analytics, innovation, and high-performance team management. His extensive experience and pioneering work in Formula 1 will provide valuable lessons and inspiration for audiences in various industries.

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