Neil Martin

‘Data analytics has enabled us to optimise the speed and quality of decision making'

A pioneer in the use of data analytics in Formula 1 motor racing, Neil Martin has spent the last 25 years developing world-class solutions as a member of the senior technical leadership team at McLaren, Red Bull Racing and Ferrari.

Today he runs his own company, Paceteq, a technology business creating performance through innovation, digitalisation, data analytics, artificial intelligence and smart automation.  A fast growing business, Paceteq works with prestige clients, including those in major motor racing series. 

Software which was originally designed and developed by Neil, or derived from his applications, is used by over half the Formula 1 grid today.  As a result he is one of the leaders in the field of data analytics and a highly experienced manager of complex motorsport programmes.

As part of the senior management with McLaren Racing, Red Bull Racing and Ferrari, Neil has worked with many World Champions including Mika Häkkinen, Kimi Raikkonen, Fernando Alonso and Sebastien Vettel.

Neil’s experience in Formula 1 includes building and leading high performing teams of engineers and technical staff, ensuring that the combination of leading edge technology and world class team work enables successful outcomes.


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An eye opening, and unique insight on an otherwise hidden world that has lessons for everyone in business
Roland Krueger, CEO Dyson Technologies


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