David Coulthard

'I love F1 because we are obsessed with learning, improving and delivering the best possible results'

13-time Formula 1 Grand Prix Winner, Broadcaster, Author & Entrepreneur, David Coulthard is recognised globally for his achievements on and off the track. Drawing on a career spanning elite motorsport, business ventures and advocacy, David shares unique insights into leadership, teamwork and high-performance environments.

EXPERTISE

Formula 1 Career: DC joined Williams F1 in 1993 as a test driver, debuting in the World Championship in 1994 and securing his first victory at the 1995 Portuguese Grand Prix. He moved to McLaren in 1996, winning 12 Grands Prix over nine seasons. David also contributed significantly to the development of Red Bull Racing, helping the team secure its first podium at the 2006 Monaco Grand Prix. He retired from F1 racing in 2008.

Business Ventures: David is a co-founder of Whisper, one of Europe’s fastest-growing media production companies, and Velocity Experience, which develops and produces branded corporate events. He is also the President of the British Racing Drivers Club, which owns and operates Silverstone Circuit in the UK.

More Than Equal Initiative: In 2022, DC co-founded the More Than Equal initiative, aimed at creating opportunities for women to race in Formula 1 during the modern era. This program seeks to identify the most promising female racing talents and eliminate barriers to entry at the highest level of motorsport.

Brand Ambassador Roles: David continues to serve as a brand ambassador for Red Bull Racing, continuing to drive their Formula 1 cars at promotional events. DC leverages his extensive experience both on and off the track at popular global events.

SPEAKER TOPICS

  • Leadership & Teamwork: Lessons from managing and collaborating with high-performance teams in Formula 1 and business, including cross-functional alignment and decision-making under pressure.
  • Mindset & Marginal Gains: Applying the Formula 1 philosophy of continuous improvement and attention to detail to achieve peak performance.
  • Data-Driven Performance: Understanding how elite teams use data to make strategic decisions and gain a competitive advantage.
  • Career Development & Diversity: Creating pathways for talent, fostering inclusive environments and breaking barriers for underrepresented groups.

Book David Coulthard for Your Event
DC is available for keynote presentations, fireside chats and appearances, sharing an insight-led perspective shaped by his experience in Formula 1. 

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Listen to Our Speakers

The Business of Winning Podcast features a selection of high-profile talent we work with.

Tune into behind-the-scenes stories and insights of highperformance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience.

David Coulthard Podcasts
An eye opening, and unique insight on an otherwise hidden world that has lessons for everyone in business
Roland Krueger, CEO Dyson Technologies

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