Dan Sims

Dan Sims is a Human Performance Coach with over 15 years of experience helping elite athletes and high-pressure professionals achieve peak performance. He has worked with Formula 1 drivers including Romain Grosjean, Yuki Tsunoda and Mick Schumacher, as well as senior executives, surgeons, and high-performing individuals across multiple industries. Dan combines physical training, mindset strategies, self-awareness, and recovery techniques to optimise both mental and physical resilience.

A seasoned competitor himself, Dan has raced in the Ironman World Championships and represented Great Britain in triathlon, bringing firsthand experience of pushing physical and mental boundaries under pressure.


Keynote Topics

  • Elite Performance Coaching: Insights from working with top performers in sport and business, focusing on mindset, self-awareness, and holistic strategies for achieving peak performance.

  • Elite Cognitive Performance: How environment, habits, and thought processes shape brain function, decision-making, and performance under pressure.
  • High-Performance Recovery: Strategies to optimise recovery, manage stress, and prevent burnout, ensuring sustained peak performance in high-pressure environments.
  • Creating a High-Performance Relationship: Lessons from Formula 1 on fostering elite performance through effective relationships, communication, and mental resilience within teams.

Dan Sims’ combination of elite sporting experience, scientific insight, and practical strategies make him an exceptional speaker for organisations and individuals seeking to thrive in high-pressure, high-performance environments.

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Listen to Our Speakers

The Business of Winning Podcast features a selection of high-profile talent we work with.

Tune into behind-the-scenes stories and insights of highperformance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience.

Outstanding - this was exceptional. Feedback from the team was unreal, I really thank you for delivering on the key messages!
Thomas Guether, Chief Growth Office, Compass Group

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