Bernie Collins

Formula 1 strategy analyst for Sky Sports and former Head of Race Strategy for the Aston Martin F1 Team, Bernie Collins is a highly respected strategy engineer with over a decade at the sharp end of Formula 1. She has helped shape race-winning decisions across multiple teams, combining deep technical expertise with calm, decisive leadership under pressure.

EXPERTISE

Data-Driven Decision Making: Bernie Collins brings a wealth of experience in high-stakes decision-making from her career as a Formula 1 strategy engineer. She has played a key role in guiding teams to podium finishes and optimising race strategies under intense pressure, working alongside drivers including Jenson Button and Nico Hülkenberg.

Broadcasting and Media: In 2023, Bernie joined the Sky Sports F1 broadcasting team, translating complex strategy decisions into clear, engaging insights for millions of viewers. She also contributes to Formula 1’s official website and digital channels, offering fans a deeper understanding of the sport.

Engineering and Innovation: With a background rooted in mechanics and engineering, Bernie’s career spans roles at McLaren, Force India and Aston Martin. Her impact and leadership have been recognised with accolades, including Forbes’ 30 Under 30 and inclusion in The Manufacturer’s Top 100 UK Role Models list.

SPEAKER TOPICS 

  • High-Pressure Strategy: Lessons from the data-driven world of Formula 1, where split-second decisions can define success or failure.
  • Leadership and Team Dynamics: Insights from leading high-performance engineering teams in one of the most competitive environments in the world.
  • Innovation and Performance: How cutting-edge technology, data and engineering drive sustained success at the highest level.
  • Women in STEM: Inspiring the next generation of female engineers and leaders through real-world experience and practical insight.

Bernie Collins is available for keynote presentations, fireside chats, panel discussions and presenting roles. Book Bernie Collins to bring an insight-led perspective from the world of Formula 1, tailored to your event and audience.

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Listen to Our Speakers

The Business of Winning Podcast features a selection of high-profile talent we work with.

Tune into behind-the-scenes stories and insights of highperformance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience.

Outstanding - this was exceptional. Feedback from the team was unreal, I really thank you for delivering on the key messages!
Thomas Guether, Chief Growth Office, Compass Group

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