2024 So Far...

The first half of 2024 saw Performance Insights provide keynote speakers and hosts from the world of Formula 1 and international motorsport to client conferences, meetings, and workshops across five continents: Europe, the Americas, the Middle East & Africa, Asia, and Australia.

This included the winners of no fewer than eight Formula 1 World Championship titles, team principals, data scientists, performance engineers, mechanics, and senior leaders from across the sport.

Thanks to our close working relationship with agency partners, proven client networks, and a constant stream of referrals and testimonials from satisfied customers, Performance Insights continues to provide a one-stop solution for companies eager to gain insights from the pinnacle of world motorsport.

Formula 1 World Champion Damon Hill is highly regarded and a member of the Sky Sports F1 broadcasting line-up, and we enjoyed working with him at this year’s Adelaide Motorsport Festival, his former teammate Jacques Villeneuve, the last person to win a Drivers’ Formula 1 World Championship for the Williams team, joined Mark Gallagher on stage at the Entrepreneurs Organisation leadership conference in Singapore, providing a very personal insight into his career journey and the lessons to be learned from leading a winning team.

Mika Hakkinen is a two-time Formula 1 Champion and was delighted to speak for SAP, formerly a sponsor of the McLaren team when Mika was winning titles and battling wheel-to-wheel with Michael Schumacher. Talking of which, Michael’s brother Ralf Schumacher has been a great addition to our portfolio of Formula 1 speakers, proving particularly popular at German-language events.

Four-time World Champion Sebastian Vettel delivered a superb fireside chat for a client of one of our agency partners back in May, while the man he replaced at Red Bull Racing - David Coulthard - continues to hit the spot for clients, storytelling from his 15-year career in Formula 1, creating compelling content for clients on a range of key business topics.

Claire Williams has become very popular with clients; her fascinating career story and down-to-earth insights from leading the Williams F1 team have impressed audiences in Europe and Asia. Similarly, Guenther Steiner, arguably the star of the Netflix Drive to Survive series, is much sought after and, with a new book set to be published in October, we are certain Guenther’s straight-talking insights from setting up and running the Haas F1 team will continue to appeal.

Former Formula 1 Race Strategist Bernie Collins is in high demand and, following the publication of her book How to Win a Grand Prix, her content concerning performance management, developing agile strategies, and data-driven decision-making attracts excellent feedback from clients across a wide range of industries.

Neil Martin, one of the pioneers of data analysis in Formula 1 and a former strategy head at McLaren, Red Bull Racing, and Ferrari, can take any audience on a deep dive into how Formula 1 has improved outcomes as a result of embracing a world of data, once again underlining the breadth and depth of knowledge available from our portfolio of speakers.

Performance Insights specialises in bringing impactful speakers, hosts and top talent from the world of Formula 1 to corporate events worldwide. For enquiries, please get in touch with our team at [email protected]